Harvard Professor: "Apple Generated $400 Million of Free iPhone Publicity"
"No other company has ever received that kind of attention for a product launch," Yoffie says. "It's unprecedented."...The company's masterful buzz machine has helped generate record profits (thanks to the worldwide digital music cultural icon, the iPod)
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Saturday, March 10, 2007
Harvard Professor: "Apple Generated $400 Million of Free iPhone Publicity"
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