Is iTunes changing the way 20-somethings watch TV?

Is iTunes changing the way 20-somethings watch TV?
So why are these shows huge hits on iTunes at $1.99 an episode when many of these shows can
’t attract viewers for FREE on broadcast TV? Simple. Younger viewers, college students, largely, are finding iTunes’ “On-Demand” style of television viewing fits their hectic schedule better than appointment TV

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